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With 47 comments, it was one of the most active discussions that have taken place here at MIG. Jon Reed framed the discussion by outlining that there is a big shift in media. There is brand journalism.

Brands often sponsor content, alongside advertisements and this raises issues of disclosure, transparency and authenticity. Everyone agrees that brand employees Pomalidomide Capsules (Pomalyst)- FDA be part of the conversation and interact with the community. But then Jonathan explained that brands are always looking to achieve greater reach. To achieve that, to participate in new conversations on other communities, brands need to reach out to third-party channels.

When a brand participates Pomalidomide Capsules (Pomalyst)- FDA a third-party site, there should be full disclosure that you are a brand employee. And if the space is paid for, that should also be disclosed. Bottom line is that authors of content should disclose their employer and should disclose if they are getting paid to write an article. These sites should set the bar high for the quality of the content. And they need to be meticulous about disclosing transparent relationships and presenting a balanced view.

Of course we follow the 2 rules mentioned above (create great content, always provide full disclosure). But through the use of AI-driven algorithms, we only show this content Pomalidomide Capsules (Pomalyst)- FDA audiences who have engaged in Privigen (Immune Globulin Intravenous)- Multum content before.

We only show it to them on platforms underage they are likely to engage with the content. And most importantly, when a reader clicks on the Pomalidomide Capsules (Pomalyst)- FDA, they come and read the article on our clients website.

Sponsored content is an alternative way for publishers to generate revenue and pay their creators to generate more high-quality content. Sponsors benefit from having their brand and products introduced to a wider audience.

That audience can also benefit, provided the content is of value to them and the brand sponsor provides products and services that may be useful to them. When produced with care and integrity, sponsored content brings value to all parties. Always provide full disclosure. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing AndroGel (Testosterone Gel for Topical Use)- FDA, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Pomalidomide Capsules (Pomalyst)- FDA Agency.

He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for Pomalidomide Capsules (Pomalyst)- FDA startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates. Hi Michael, Great post here. I fully agree that editorial content alignment needs to be quality content that helps the end user.

I also like that you separated out editorial and native advertising. Writing and disclosing that is a MUST for any sponsored post. I mean the etiquette should be there as well right. No one wants to Pomalidomide Capsules (Pomalyst)- FDA out at the end of reading something that it was sponsored content, not objective editorial. Thanks for sharing this blog post. Michael, As you point out, sponsored content has been around a long time.

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